The
Think Before You Drive road-show carried out by Bridgestone Spain has been voted the country’s “Best Responsible Event” in the
Eventoplus Awards, Spain’s top marketing events awards programme. The prestigious prize was presented at the
Eventoplus 2007 Awards ceremony in the Madrid Sports Palace on 10
th July.
Bridgestone Spain’s road-show covered 6,500 km and crossed 26 Spanish cities in 2006, promoting key road safety messages to adults and children. It was a highly visible event in Bridgestone Spain’s overall road safety programme and included more than 8,000 free tyre safety inspections for Spanish motorists.
The jury especially valued the attributes of corporate social responsibility that characterized the event. Other aspects that helped Bridgestone win this top award were the originality of the campaign, its precision in reaching the target and its effectiveness in terms of results.
The road-show campaign, which was developed with the help of events agency Remod6, was one of 38 finalists from 159 nominated candidates.
“Results from our Think Before You Drive campaign show how important it is to give motorists simple messages that are easy to follow” said Tomás Zumarraga, Managing Director Bridgestone Spain at the press conference. “We are telling drivers that maintaining correct tyre pressure increases their safety and reduces CO² emissions in the environment.”
The Eventoplus Awards were introduced in 2006 to encourage excellence by identifying and rewarding the most creative and effective marketing events in Spain. They are recognized as the country’s most prestigious awards in the sector and the prize-giving ceremony is a major attraction for the Spanish events industry.
Media information: Eirik Lien: 23 14 36 00
